As the childhood “Globesity” epidemic continues to make headlines, The Center for the Science in the Public Interest (CSPI) released a new report this week called Carbonating the World, highlighting how Big Soda markets soda to children across the globe.
The #OpenTruth: How Big Soda Targets Minority Youth
My role as gatekeeper to the “sugar express” isn’t made any easier by the ploys and strategic marketing campaigns by the sugary beverage industry pushing sugar-loaded beverages through educational incentives for parents and teens. As if the showdown for sweets at the check-out aisle with my teenager isn’t enough, Big Soda is also spinning the consumption of their products through scholarships and tuition toward higher education…
No Shame to Big Soda’s Game…#MakeItHappy
Before we get too warm and fuzzy over Coca-Cola’s #MakeItHappy campaign tied to Super Bowl XLIX, learn the facts on childhood obesity and sugar sweetened beverage consumption first…