Don’t get me wrong. I absolutely love Kid President. He’s adorably funny, spirited, and comes with an amazing story of perseverance — building a fan base of over 250,000 followers just on Twitter alone. So it’s no wonder that Coca Cola has branded itself to little Robby Novak through its #MakeItHappy campaign targeting online cyberbullies leading up to this weekend’s Super Bowl XLIX.
With Super Bowl ads costing nearly $4.5 million per spot with an estimated reach at well over 112 million viewers, Kid President will soon garner quite the added exposure. But there’s nothing “happy” about childhood obesity and it’s damaging effects from sugar sweetened beverages like Coca Cola and Pepsi, and initiatives such as “Kick the Can” a project of the California Center for Public Health Advocacy (CCPHA) are setting the record straight.
Aimed at providing trustworthy and up-to-date information about the negative health effects of soda and other sugary drinks, “Kick the Can” also publishes pertinent facts related to sugar consumption and childhood obesity any parent, school administrator or policy maker should have in their possession. The site also contains useful information on sugary drink policy, legislative activities around the country, as well as links to toolkits, key reports, studies and media coverage.
So before we get too warm and fuzzy over Coca-Cola’s #MakeItHappy campaign tied to Super Bowl XLIX, learn the facts on childhood obesity and sugar sweetened beverage consumption first.
We’re on to you Big Soda.