The #OpenTruth: How Big Soda Targets Minority Youth

My role as gatekeeper to the “sugar express” isn’t made any easier by the ploys and strategic marketing campaigns by the sugary beverage industry pushing sugar-loaded beverages through educational incentives for parents and teens. As if the showdown for sweets at the check-out aisle with my teenager isn’t enough, Big Soda is also spinning the consumption of their products through scholarships and tuition toward higher education…